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Digital Marketing 5N1364 QQI/FETAC Level 5

The purpose of this award is to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
Introduces the learner to the unique characteristics of on-line marketing and digital promotion on the web.
Who should apply:
It is highly suited for those who are currently working with websites and wishes to acquire up-to-date skills in on-line marketing, e.g. web developers, web designers, content manager, web-masters.
Anyone working in a marketing role, in a company, or in an agency, who wishes to acquire on-line marketing skills.
Business owners who wish to take advantage of the internet as a marketing channel for their business.


Learners will be able to:
1 Outline the unique characteristics of the web as a marketing medium
2 Differentiate digital marketing from traditional marketing practice
3 Identify digital marketing strategies and explain their integration with traditional marketing
4 Outline the stages of analysis, development, implementation and control of digital marketing campaigns
5 Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, on-line advertising and their application to digital marketing campaigns
6 Outline strengths and weaknesses across a range of e-tools
7 Develop customised digital marketing campaigns to include the use of e-tools
8 Evaluate the effectiveness of campaigns using analytical e-tools
9 Plan a digital marketing campaign from inception to completion
10 Choose appropriate e-tools to implement a digital marketing strategy
11 Monitor digital marketing campaigns and use e-tools to include web analytics's, social media monitoring and social bookmarking, to measure their effectiveness
12 Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.


Assessment Technique:    

       Project    50%        Collection of Work   50%         
The grading of the QQI/FETAC component is as follows:

Pass   - 50-64%          Merit   -   65-79%         Distinction  -  80-100%

G Training Centre, Gorey
Costing range from: €200 - €300    (including Administration Fee)         This price does not include QQI/FETAC Certification Fees
Duration: 10 - 12 weeks            Start Date: To be Confirmed
Entry Requirements:
Learner is required to be familiar with the standard keyboard and possess basic computer skills in order to ensure successful participation in the programme, through a formal qualification or through relevant life and work experience.
All prospective learners MUST demonstrate an active interest in working with computers and learning computer theory.
Component Certification:
Following successful completion Kilmuckridge Centre of Further Education will offer a QQI/ FETAC Level 5 component in Digital Marketing 5N1364 QQI/FETAC which is a Level 5 on the National Framework of Qualifications.
Learner Progression
Digital Marketing 5N1364 QQI/FETAC Level 5 is a component of
eBusiness Level 5
Learners who successfully complete this programme may use the associated credits as a stand alone qualification or as one component of a Major Award, with a view to moving up to the next level.
Additional Information
All training is delivered in a friendly and comfortable training centre with experienced and dedicated tutors focusing on ensuring each trainee is given every opportunity to learn the necessary knowledge, skills and abilities in order to excel in their digital marketing sector.
To view more information in relation to the specific learning outcomes of this component please see the full Component Specification which is available on the QQI/FETAC website.
To find out if the above component is currently scheduled please visit our Course Scheduled page.
© Kilmuckridge Centre of Further Education
Address: Ballygarron, Kilmuckridge Gorey Co. Wexford
Phone: 053 91 18578
email: info@kcfe.ie

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